IMEX 2018
IMEX Association Day 2018
14 May, Sheraton Frankfurt Airport Hotel & Congress Centre

ICCA is running one of the three parallel streams of sessions during Association Day at this year’s IMEX in Frankfurt. Please see below. For a full overview of all sessions please visit the IMEX website.

Programme - Meetings and Events Stream A
Each session starts with short presentations from expert case-study speakers, before giving you plenty of time to ask questions and discuss the topic openly with your peers. The aim is for you to leave armed with new ideas to put into action.

12:30 Registration and lunch

13:30 Chairman’s opening remarks | Ksenija Polla, Director Association Relations, International Conference and Convention Association (ICCA)

13:40 -14:40 CREATING LEGACY | How to create “beyond tourism” impact for your international events 
  • The importance of installing legacy as a central strategic goal for your association 
  • How can associations work effectively with host destinations to ensure their meetings deliver the maximum amount of good both locally and more widely?
Paul Vallee, Managing Director, Best Cities (US) 
Barbara Connell, Chief Operating Officer, American Society of Gastrointestinal Endoscopy (ASGE) (US)
Sue Gollifer, Director, ISEA International
Heather Hein, Global Training and Development Manager and Abby Sweeney, Global Marketing and Event Manager, International Society for the Prevention of Child Abuse and Neglect (ISPCAN)
Ella Robertson, Managing Director, One Young World
Debbie Roepe, Executive Diretor, International Society for the Study of Vulvovaginal Disease (ISSVD)
Bettina Borisch, Executive Officer, World Federation of Public Health
Philippa Powell, Director, European Lung Foundation (UK)

14.45 - 15.45 INNOVATION AND ENGAGEMENT | Innovate marketing ideas to keep your delegates engaged in between events

  • How to grow and evolve your annual congress and create extraordinary delegate engagement
  • Find out how you can innovate your association’s meeting via marketing
John Martinez, CEO, Shocklogic 

15.45 Networking coffee break

16.15 - 17.15 BUILDING A HOMOGENOUS COMMUNITY AT YOUR ANNUAL MEETING | Solving the insider-outsider problem – ICCA Congress First Time Attendee case study
  • How to ensure that new delegates feel included
  • Learn tips and tricks of a seamless transition from outsiders to insiders
  • Experience practical event design ideas and concepts and icebreakers
Ksenija Polla, Director Association Relations, ICCA

17.20 BUILDING PARTNERSHIPS WITH BUREAUS | Developing Effective Relationships with Convention Bureaus
  • How can convention bureaus help you reinforce your meeting’s objectives and make your event truly memorable?
  • Using convention bureaus to gain support from local stakeholders
Gregg Talley, President, Talley Management Group Inc.
Jeannie Lim, Executive Director, Conventions, Meetings and Incentive Travel, Singapore Tourism Board 
Melissa Riley, Vice President, Convention Sales and Services, Destination DC
Steen Jakobsen, Director, Business Events Dubai

18.20 Chairman's closing remarks

18.30 Transfer to association evening

For more information please contact Ksenija Polla.